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This Journal article is a progressive analysis of Patricia Urquiola’s design journey. She begins with relentless incite into every aspect of her Life as she developed an interest for the understanding of things. Later recognising this interest as a vital element towards architectural and design based practices she moves on to talk about her decisions along the way. How she uses Empathy as a creative outlet to understand brands and respond to their heritage, and the influential people that she’s worked with, moulding her practice along the way.

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Taken from FRAME’s Jan/Feb 2016 edition , Patricia Urquiola – WHAT I’VE LEARNED

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  • Driven by an innate curiosity from a young age to understand things
  • Initially beginning to work with her hands at a workshop in school she describes herself as a child cut out to be a designer
  • Noticing her more intellectual friends found no enjoyment from the manual handling involved, she begins to develop her interest taking over their work
  • “When you think of people that work with their hands, its doesn’t mean the instrument of thinking is not there. The two are well connected.”-a quotes that’s resonated throughout the text, bridging the gap between intellectual and artist

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  • This quote defines her upbringing as a designer, taking influence from a mother studying philosophy who constantly encouraged the need to step out of a comfort zone , revolutionizing her personality and confidence.
  • Coming from a design based background she was sure of her end goal,moving to Milan to study architecture
  • Again reiterating the need to renew and move on after three years she moved to Italy as Madrid became too comfortable
  • Studying an Industrial Design Course within Architecture she became both Designer and Architect

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  • She explains within Design and architecture there is a symbiotic relationship
  • Demonstrating how an architecture project can become a piece of design
  • Explaining that the architectural process is no longer than the design, claiming sometimes it takes longer to put something into production than to realise an architectural project
  • An observation of hers regarding life as a designer explains a less distracted environment as she deals with less people, describing the level of dialogue within architecture to be more ¬†complex due to the multiple ranges of materials and technical sectors

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  • She approaches each development with a brand by understanding where they’ve originated from, understanding their background she explains gives her the feel and emotive level of understanding to connect with their work
  • Through this process she explains she can now move from company to company reinstating the same structure of respect and understanding for each brand, bringing a new dialogue each time
  • The evolution of design is a constant , by channeling her empathy she defines her style as she moves from alternate projects.

 

  • As the article moves through phases as she explains the progression of her design career
  • The importance of technicians as an essential component to design was something she learned from working at De Padova, working with Metal,wood and fabrics she explains gaining a respect for the sensible team of technicians.

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  • Her progression as a designer has been influenced along the way from experiences and encounters with influential individuals
  • New acquaintances bring new aspects to the field as she learns how to relate to new companies using this progression
  • Constantly crediting the people she’s worked with , this extract resonates an appreciation for individual qualities specific to designers, as she takes from every encounter to reinforce her understanding of new ways of working

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  • Lastly she summarises her attitudes toward developments
  • Her philosophy of keeping a goal quiet, tackling it in a calm fashion so to create a serene experience
  • Her opinions about goal setting are something every creative person is faced with
  • The underline frustration of not meeting your expectations is a constant battle every designer must face, but her attitudes towards managing ideas as a philosophy she stands by have been extremely influential and encouraging when understanding everyone creates unrealistic goals for themselves
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